I so think JP Rangaswami has externalised a great idea here:

when virtual and physical worlds meet

We have to keep remembering this. When Generation M, the mobile multitasking multimedia millenials, spend time online, they’re not sacrificing face time with their friends and family.

They’re sacrificing TV time. And advertisement time. And everything else that goes with it. Particularly when you compare them to earlier post-TV generations.

So they’re going to do what we never managed to do enough of. They’re going to choose what they do in their leisure time. Choose whose recommendations they trust. Choose whom they spend time with. Choose who they share their intentions with. Choose.

Things are changing and unfortunately for many established businesses they're run by older people, served by other businesses using older people and older business models and they're all just missing the change that's already happened (but that they think is still to come).

No one is listening any more to our advertising messages, they're doing something else, doing something more worthwhile than being interrupted.

copyright or copywrong?

I'm for artists to get compensated fairly for their work. I love my music and purchase a fair amount of it.
However, I'm not sure the draconian new proposal of guilt by association is the real solution to a problem that seems more mired in doing things the old way [selling vinyl and videos, and then compensating the artist after taking largish amounts for distribution and manufacture out of the payment] instead of finding new equitable ways to charge for fair use of the creation



I'd love you hear what you think

A wordle of the words in FishTales

Mr Kumar agrees with me too

Keeping pricing right and doing the right things right is the future.

Quoting Leo Burnett Toronto [quoting Mr Kumar of Tata again…Globlaization & the New Capitalism - MPlanet 2009

the current economic collapse will and should lead to a new form of ‘capitalism’ built around several key themes:

1. Affordability – as the key engine of innovation not cultural fit. The most fundamental issue facing the developing and - increasingly as of late - developed world economies is one of income level vs. price of goods. This year, the company is launching the Tata Nano a $2,000 car – yes $2000 not a typo - which makes me wonder what plans Detroit has lying in wait to resuscitate itself!

2. Ethics – “we must take that which is wrong and change it.” The avarice and greed that has tipped the worlds economies into their current state of chaos require a “moral compass in imperialist times.” Mr. Kumar made a compelling case for the fundamental need to balance growth with ethics in the creation a new capital order. Two-thirds of Tata group foundation profits are donated to building interests that benefit the people and commerce of India…and I had to think very hard how many North American companies might pursue a fraction of that balance.

Leo Burnett Toronto agrees with me

This blog is probably most widely populated with things that agree with my thinking, and a way that I can corroborate the things I say as having some worth other than the rants of another kiwi designer: because someone else said it as well.

here's another...

Back to Marketing Basics - MPlanet 2009

Refreshingly however, the conversation focused on getting back to marketing basics instead of buzzword bingo. A relentless focus on the customer, smart strategy and a shared internal understanding of brand culture. If there was one mantra I hope everyone walks away with is customer focus.

At it's core advertising and marketing is very simple: it's about the customer.

Even when the client thinks it's about them.

Low esteem and consumerism linked? Who'd a thunk that?

Scientists Find that Low Self-Esteem & Materialism Goes Hand in Hand

“Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need.”

~From the movie Fight Club, based on the novel by Chuck Palahniuk

Researchers have found that low self-esteem and materialism are not just a correlation, but also a causal relationship where low self esteem increases materialism, and materialism can also create low self-esteem. The also found that as self esteem increases, materialism decreases. The study primarily focused on how this relationship affects children and adolescents. Lan Nguyen Chaplin (University of Illinois Urbana-Champaign) and Deborah Roedder John (University of Minnesota) found that even a simple gesture to raise self-esteem dramatically decreased materialism, which provides a way to cope with insecurity.

The research cited is here