fishTalk

how graphic design can save the world.
Expect an end to world hunger just before noon.
Ideas that I think are important, pointers to corroborating concepts for the things I tell you in our conversations
Where I make the Pontiff look like a wallflower

Wednesday, February 21, 2007

Seven steps to remarkable customer service

I wish I was as passionate about running my company as Joel is, I wish I'd thought of this first...
"Here are seven things we learned about providing remarkable customer service. I’m using the word remarkable literally—the goal is to provide customer service so good that people remark."


Read the whole thing here

There's much for any company to learn about taking an attitude that breaks barriers down and creates passionate users

Tuesday, February 06, 2007

270 seconds to find all about web 2.0

Actually, maybe not for dummies at all.

It's a paradox, the ideas communicated in this video are simple and yet obtuse.

But considering it only lasts some 4.5 minutes it does a fabulous job of outlining some of the changes that face us as the internet becomes a huge part of our daily self.
Whether we want it to, or not, the interweb is becoming tightly integrated into everything we do. The video goes a long way to highlight just how [important] and why that is.

No training necessary, just click play. Please.

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Sunday, February 04, 2007

Write your own elevator pitch

from Idea Sandbox another stolen snippet we can all re-use
It's important to have an "elevator speech." A 30-second summary of what you're working on to tell the boss... When meeting new people, a quick way to summarize the value of your company and what you do.

It can be challenging to boil down what you do into a short blurb... For inspiration, I suggest paying attention to the 30-second narrations at the beginning of TV shows.

Here's the whole post from Paul Williams it's a must read!

He proposes that just like the synopsis and back story seen at the beginning of TV shows, every business needs a 30 second or so introduction to what it/they do.

I concur, but also suggest that for many of us, figuring out exactly what it is that we do is some of the hardest time we'll spend working on our business rather than in it. There are some tools and thoughts to support you in this task on the homework page.

If we can get a clear idea on what we sell, then it makes it much easier to sell it, both to ourselves, our employees and more importantly to the new customer or strategic partner.

Clarify that thinking into you elevator pitch, practice it, and you'll be prepared to deliver it without having to think what to say when someone asks "what do you do?"

Good luck, get inspired.

read some more background on Paul's blog, or ask google

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