fishTalk

how graphic design can save the world.
Expect an end to world hunger just before noon.
Ideas that I think are important, pointers to corroborating concepts for the things I tell you in our conversations
Where I make the Pontiff look like a wallflower

Thursday, November 24, 2005

Gosh! Sean does it again. Another helpful design tip for business cards

Sean reiterates what we've always said
"Rule 5: Your logo and contact details come last
===========================================
At the bottom of the card, there's always a little space to
put in your logo and your contact information. Just so that
the prospect knows exactly how to reach you...just in case."


see his article here: How To Prevent Your Business Card From Being Recycled there's a beautifully simple PDF document, showing how to do this, on his site, amongst many other really worthwhile tips and suggestions

It's not always about graphic design, sometimes what makes our documents get read is mechanical rather than design. and all too often the recipient isn't interested in our story at all!
the beauty is though, that there are ways to make the communication more likely to be understood, retained, talked about and passed on in conversation. (that's a hint to talk with a graphic designer. i know you can do it yourself using the software on your PC, but talking with a professional can save you time, make it more effective, and bring a better result)

Thursday, November 17, 2005

How To Amplify Your Branding With A Signature Story

here's Sean's ideas on building a company story

Yesterday i was talking with Dwayne from Virtual360, we were talking about this stuff, i wish i'd seen this then! [instead i've sent him this link]

the how to section is easy enough to follow, we've been saying this for the last few years and hint at it here too

of course, this is still more picking at the belly button fluff in your business, but in doing so, the insight can be very powerful. get your clients to help pick out the same lint, that's even more powerful!

put the time into the thinking and work on your business for an hour or two instead of working in it

How To Amplify Your Branding With A Signature Story
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