Reversing the conduit: using a megaphone won't work

Why is it that I find things so much more succinct than I can say them?

I’m Into Something Good: A Saturday Stroll about Recommendations

What would the world be like if we spent time encouraging each other rather than the opposite? Think about it.

>SNIP<

In the age of television, in a broadcast paradigm, all this was understandable. But in the age of the internet, in a network paradigm, it is no longer so.

That switch from broadcast to network, why do firms find that concept so hard to grasp?

It's a core difference between the old way and the way of now, and I feel it's a large part of the current economic climate: because we're still largely broadcasting, whilst our correspondents, clients and would be listeners are networked, but unplugged from the broadcast.

How do we plug our firms into the network again?

Honestly, by listening and offering value to the network rather than seeking value from the network, and by being good network citizens.

Time to network and re-connect boys and girls...