Mr Kumar agrees with me too

Keeping pricing right and doing the right things right is the future.

Quoting Leo Burnett Toronto [quoting Mr Kumar of Tata again…Globlaization & the New Capitalism - MPlanet 2009

the current economic collapse will and should lead to a new form of ‘capitalism’ built around several key themes:

1. Affordability – as the key engine of innovation not cultural fit. The most fundamental issue facing the developing and - increasingly as of late - developed world economies is one of income level vs. price of goods. This year, the company is launching the Tata Nano a $2,000 car – yes $2000 not a typo - which makes me wonder what plans Detroit has lying in wait to resuscitate itself!

2. Ethics – “we must take that which is wrong and change it.” The avarice and greed that has tipped the worlds economies into their current state of chaos require a “moral compass in imperialist times.” Mr. Kumar made a compelling case for the fundamental need to balance growth with ethics in the creation a new capital order. Two-thirds of Tata group foundation profits are donated to building interests that benefit the people and commerce of India…and I had to think very hard how many North American companies might pursue a fraction of that balance.