Leo Burnett Toronto agrees with me

This blog is probably most widely populated with things that agree with my thinking, and a way that I can corroborate the things I say as having some worth other than the rants of another kiwi designer: because someone else said it as well.

here's another...

Back to Marketing Basics - MPlanet 2009

Refreshingly however, the conversation focused on getting back to marketing basics instead of buzzword bingo. A relentless focus on the customer, smart strategy and a shared internal understanding of brand culture. If there was one mantra I hope everyone walks away with is customer focus.

At it's core advertising and marketing is very simple: it's about the customer.

Even when the client thinks it's about them.