Why you don't need to pay me to design a logo for you...

Just read this excellent post by Seth.



As ever I think he nails the issue. But, and it's a big but, there are so many people with an interest in these things that there's a huge mountain of advice to get over that is contrary to this. And as a visually centred person I take a little umbrage with the thought that anything will do, but he's right: nobody but you care about your logo. Yet.

If you're given the task of finding a logo for an organization, your first task should be to try to get someone else to do it. If you fail at that, find an abstract image that is clean and simple and carries very little meaning--until your brand adds that meaning. It's not a popularity contest. Or a job for a committee. It's not something where you should run it by a focus group. It's just a placeholder, a label waiting to earn some meaning.

Best read the whole thing here and make up your own mind. And if you don't want your logo designed, call me. Because there's a lot of value I can add to your venture even if it's not an expensive logo.