It really is up to me. It's all my fault

I think that I need to be responsible for the things I do, and that involves the businesses I work with and within. If I'm helping them sell more widgets, then I better be comfortable with the proliferation of those widgets; because I'm responsible for them just as much as the company actually making them.

Here's an excerpt from something Seth said recently, he explains it better than I do.

Along the way, “just doing my job,” has become a mantra for blind marketers who are making short-term mistakes in order to avoid a conflict with the client or the boss. As marketing becomes every more powerful, this is just untenable. It’s unacceptable.

If you get asked to market something, you’re responsible. You’re responsible for the impacts, the costs, the side effects and the damage. You killed that kid. You poisoned that river. You led to that fight. If you can’t put your name on it, I hope you’ll walk away. If only 10% of us did that, imagine the changes. Imagine how proud you’d be of your work.

The amazing thing is that over and over again, we're discovering that marketers who actually take responsibility for their marketing are actually more successful. Go figure.

There's going to be a market where the customer will have the same values as you do [I do] and they're probably going to be more profitable than the 'everyone' that are being shot gunned with marketing interruptions currently.



Find the better way, be responsible for what you're doing. It's worth it in the long run.