getting inside the customer's head
Tom Asacker talking about going From Branding to Bonding: "Repetition does not create memories, relevance does."
Read the whole story for some real insight on getting your company some space in the mind of your customer, not with price, not with your logo, and not through understanding your USP but by being the most important thing a product can be: Relevant
Read the whole story for some real insight on getting your company some space in the mind of your customer, not with price, not with your logo, and not through understanding your USP but by being the most important thing a product can be: Relevant
posted by Adrian @ 7/14/2006 10:44:00 PM
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