Duh!
Brand Autopsy: Advertising’s Little Blue Book: "You cannot create a brand before you create a business—the process is simultaneous. As you build your business, you create your brand. Dig?"
Brand Autopsy quoting Steve Lance and Jeff Wool. Erudite, clear, concise. Now do it!
UPDATE:
It seems I'm not getting my facts right here. John Moore was the real author of the insight I'm quoting.
posted by Adrian @ 6/29/2006 10:32:00 AM
2 Comments:
At 9:44 AM,
johnmoore (from Brand Autopsy) said…
Adrian ... that riff on building a business creates the brand came from me. The authors of the BLUE BOOK posit that "brand is everything" which means they believe the brand trumps the business. Not in my book. Dig?
At 1:44 PM,
Adrian said…
Sorry John, I was confused by who said what on your blog, I hoped I'd attributed things correctly. I'm sorry I didn't get it right
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