the marketing funnel in the current situation

Seth gives a tutorial for understanding the concept of the marketing funnel

here: "Traditional marketing divides the world into two groups:

prospects

and

customers

Customers are traditionally undervalued, and prospects are all treated the same.

more importantly he goes on to show how things have changed online. i think though, that things have also changed in the traditional markets too, we need to listen more, and be willing to be changed by that; rather than keep chundering away with doing business the way we've always done it and expecting to get something different instead of what we've always got!

it's like Sam Decker says here

Marketing is about listening, facillitating and helping customers buy.

amen to that.