are you hunting clients, or farming them?

Happy new year, I hope that 2006 brings you everything you wish for

Something I should have been doing for the last year was setting up new clients, and certainly it's what we've been making an effort to do for our own clients in the work we do for them. Once more Seth has boiled down a concept into a beautiful little post here, and this is the punchline from the story about hunting and farming clients

"Everyone got the idea... except for marketers.

Marketers still like to hunt.

What we're discovering, though, is that the good prospects are getting really good at hiding."

Call us if you've got some seeds to plant, we'd love to help