simple and honest insight

the original quote is worth a look on it's own, but tom makes even more of a point about that, quoted here

"I've often wondered: If your employees won't boast about your business to their friends, why would you expect it from your customers?"

see the whole post here W. Edwards Deming on profit

raving fans are crucial to any business, how can you get that enthusiasm? start that enthusiasm conversation with you, with the owner, the staff, the managers, and every customer that comes through the door.

the energy will rub off on your customers and your staff, and they'll all pass that message on. enthusiasm is easy to infect other people with

go for it