passion sells

tom asacker says on acleareye.com: On passion and compassion:

"passion sells! Passion not only sells, it creates! It busts paradigms; it inspires; it attracts; it stirs; it rejuvenates."

i'm with tom! there's sometimes not enough passion for what we're doing. what is it that drove you to start that company? to begin that project? to burst out and change the world? i bet it was passion to make a difference

get some of that passion back for what you're doing and your clients will pick up on it, enjoy it, and best of all pass it on...

it's easy to pass conversations on in word of mouth if there's some passion involved. and passion breeds passion.