the new advertising

Fred Wilson says "We have heard that the “online advertising market” will be a $12.3bn business this year." in his post here A VC: When Is A Market Really A Market?:

this is an indication of the maturity of online advertising and pay per click adverts with things like adsense

we've been saying that advertising is dying, this would seem to make that out to be a lie wouldn't it? i don't think so really, and we've also begun to change our conversation about advertising dying to one of it being broken.

traditional marketing is dying because it's broken. it's too complicated and doesn't reach the right people. we believe those are facts.

but at least online adverts are in front of the right people

and at least online adverts are only paid for when they're used

and online advertising allows really small companies the same reach as large ones

and it has another feature we love: it's simple to test and measure how effective it really is.

kill the ineffective stuff!

do more of the effective stuff that actually works and sends customers to the shop!