marketing is broken, so is advertising

Tom Asacker of a clear eye has a new thought piece, it's not been posted, but here's a link to the PDF on his site

eventually everyone will know this, but for the moment ti seems that business is content not to rock the boat, to stick with the status quo and continue to pour good money after bad

Until marketers understand and embrace the concept of clarity, we’ll continue to witness
millions wasted on new logos, goofy ads, viral campaigns, reality TV, blogs, stadium naming, et al. And
CMO’s will continue to lose their jobs (as they should), on average, every 22 months. Open your eyes
marketers! Your marketing plans are a smorgasbord of expensive and misguided tactics that collectively
fail to add up to a clear and compelling brand⎯a reason to choose. We can see it. Why can’t you?

The customers are still there, and in the same
numbers, but they have evolved to tune out, and otherwise hide from, marketers. And yet marketers have
not evolved with them. While the marketplace pendulum has swung from a fascination with image and
consumption to a preoccupation with experience and value, marketers continue to focus on awareness,
engagement, and other extinct concepts.

make a difference, begin to change, look elsewhere to sell more, engage with your clients, have conversations, seek their input. change!