is it cool for you, or good for the client?

we often say that it's not about being cool.

as a youngster i wasn't in the cool groups, and now i'm still not cool [ask my kids]. ninefish has won one award [from the three times we entered competitions] but we're still not in any of the cool peer groups.

we've always sought what's best for the client, and not been in the market of getting kudos in our client's shadows.

i think this post from ernie mosteller is on the nail [that's why it's here] tangelo ideas - erniesblog: Family Resemblance: "Are you doing what speaks best to the audience? What's best for the client? Or are you doing what you personally think is cool? Worse yet, are you doing what the competition is doing, too?

There's too much stuff out there"