i'm scared now, this is incredible...

this is quoted on a penny for from CNN
Brand Loyalty Starts At A Young Age

i can't find the original piece on CNN, but here goes anyway

At what age do children start to develop 'brand loyalty'?

A. Six Months Old
B. Two Years Old
C. Four Years Old
D. Seven Years Old

Answer: B. By the age of two--really, two--kids can recognize a favorite brand on store shelves and let you know they want it, with words or gestures, says James McNeal, a former marketing professor at Texas A&M. (In fact, his research shows that babies as young as six months are able to recognize some corporate logos and mascots.) Once the brand lightbulb goes [on], children quickly learn the art of the nag: Kids ages four to 12 influence-- that's putting it nicely--an estimated $300 billion of their parent's purchases annually."

let's just hope that the leadtime on developing the sale is too long for most marketers or we'll be facing targetted ads for toddlers