how not to advertise

for many firms, this is how they start their marketing campaigns, whilst amusing to read it's my fear that many of us are still working like this, but have maybe swapped the paperwork for CRM software

hugh at gaping void points to a post by hamish that hits a nerve for me

Cardboard Spaceship: Finding the Likely Customer: "So, what do I do? I start, God help me, at the beginning of the box, and I start calling through to the back of the box. (Duration, about 10 weeks.) I do not even have a notion of which of the cards in this box have been spoken to last, and I keep my on notes on when to call anyone promising in my diary, which given that the punter who had this seat and box before me has gone and taken the diary they used with them, I have no idea when anyone before showed any interest. Each card has a bunch of cryptical dated and scribbled comments, like 'WCMB' or Will Call Me Back, which is the telesales equivalent of being told to go take a long hike off a short plank."

there has to be a better way of conversing with our [potential] clients

hint: there is, it's a simple solution to complex problems. call me :-)

http://www.gapingvoid.com/MT-2.65-full-lib/mt-tb.cgi/1410