Great marketing doesn’t always start with marketers

i'll just be your reader on this occassion rather than comment

"Don’t be obvious by using the same tried-and-true tricks in the marketers bag. Don’t fall back to them just because they are safe, even if you get burned by being out on the edge. The challenge to all of us in the field is to look outside our profession to those who are doing great marketing, even if it’s not so easy to recognize it as such at first glance."

go read the whole thing here Great marketing doesn’t always start with marketers