do some (home)work on your business not in it

Hi, and thanks for coming along and making a difference to how we work and communicate with you.

Many clients and businesses we work with are doing really well, some are starting out, but the one thing that mostly ties them together is a lack of insight into what makes their business tick. This PDF can offer you some insight into how your business works and how it grows, and I believe this is relevant to you whether or not it turns into work with ninefish.

Your answers will impact on your relationships with your current clients as well as your future clients.

So, pull up a chair and do your assignment, drink your milo, and tuck in that shirt as we travel into the future via the past.

I've spent some time concentrating some other resources here so you don't have to find them yourselves, of course they're saying much the same as I do when you're around, but sometimes it's good to realise it's not just my opinion when I rant to you.

There are people who agree with us or think like we do (sometimes we even steal their insight), and here are links to some of them:

Seth Godin: many links point here, this is his latest book site, and this fascinating article on innovations, and this, his blog

Tom Peters, talking there with Seth Godin about spreading ideas [marketing], but check out the rest of the Tom Peters site for some insight into current thinking on branding and management, and all that it entails

See other voicesfor the other off-site links for GapingVoid [Hugh Macleod] and AVC [Fred Wilson]

Bootstrap Branding everything on a budget :-)

making ads work a tutorial on a marketing plan [registration required]

creating positive context reviews and expands on the Yankelovich report [in a nutshell it talks about how consumers are pissed off with advertising] and soft innovations [see also: Seth Godin and the free prize inside]

The original (and much quoted) Yankelovich Report (about how consumers ignore advertising, remember?) is here

The business calculators and indicators i babble about are here

Give me your feedback here I'd appreciate that

And since you've worked so hard, here's some fun telling the time with the human clock