if it worked it wouldn't be too expensive would it?

This is a simple idea to talk about.

If the design/marketing/advertising was effective and drove customers to your door it would be worth every penny you were spending wouldn't it?

So the question really is will it work? Not how much will it cost?

Of course Expensive doesn't always equal Good. Even though good often costs more than bad, Bad is always definitely expensive.

Now, of course there are ways to make everything affordable, and we make a big effort to do things right and do them cost effectively, but we're also clear that the value we add to your business is worth more than we charge for it. We're also ready to set budgets, keep to them, and set our fees based on results; see here for more on that idea.